Chasing Fluffy Pink Unicorns
(Ghost runners Brewery Seasonal Beer)


OVERVIEW

Ghost Runners Brewery released a new seasonal beer called Chasing Fluffy Pink Unicorns in 2017. They approached me to create some custom artwork for them to use for t-shirts, posters, hats, and a possible label. They wanted to mimic the illustration style of the cartoon My Little Pony. I did a couple rough concept sketches and got to work. I used Kyle T Websters Nupastel photoshop brushes. The pastel style helped defined the airy and fluffy feeling we where going for on this illustration.

Poster Mockup.png

CHALLENGES

The largest challenge for this illustration was creating an piece that would work well with multiple formats. We knew that the art would be printed on posters, shirts, hats, and possible on beer labels.

SOLUTIONS

I opted to go with a vertical layout and limited the color palette where I could in order to get the most bang for the buck when printing the products.

PROCESS

I developed the initial concept sketches and completed the entire illustration in Adobe Photoshop. I spent some time researching the art and style of the cartoon My Little Pony in order to mimic the feel for the illustration. Based on that research I created a rough sketch to get placements down and sketched out the text. Once the sketch was completed I switched over to the nupastel brush from Kyle T Webster in order to complete the illustration. I used the my Intuos Pro Tablet for this one. I first sketched out the outlines for the unicorns, the text, and the clouds. I then went through and colored everything, and added some highlights to finish it up.