Dutch Bros. Coffee approached McKenzie SewOn to develop a fall fashion line to sell in retail and to offer their employees. They provided us with a general direction based on various images. I directed a small group of designer and illustrators and together we where able to develop what we referred to as the "Dutch Funk Line".
The McKenzie SewOn team was approached to develop a new spring line of clothing for Dutch Bros. Coffee. They wanted the line to be a homage to their past and a nod to their future. We took this opportunity to revamp some of their older designs and create a some new ones. We paired the designs with a carefully selected lineup of fashion tees that would best exemplify the Dutch Bros. culture. Again, I was able to direct the work of some super talented designers and illustrators for these graphics.
EXPNW is a lifestyle brand developed in conjunction with the printing company McKenzie SewOn. The initial launch of this brand included stores and local business reaching from Southern Oregon to Washington.
These designs are the initial offering from the launch.
Had some fun creating a custom painted deck