Dutch Bros. Coffee - Fall Collection

Dutch Bros. Coffee approached McKenzie SewOn to develop a fall fashion line to sell in retail and to offer their employees. They provided us with a general direction based on various images. I directed a small group of designer and illustrators and together we where able to develop what we referred to as the "Dutch Funk Line".

Creative / Art Direction: Brandon Waite
Concept Consultation: Michael McCormick, Joel Halberg, Zoe Skordahl
Shirt Designs: Scott Adams, Alex Fleiner, Brandon Waite, Nevan Doyle
Photography: Breanna Farner

Dutch Bros. Coffee - Spring Collection

The McKenzie SewOn team was approached to develop a new spring line of clothing for Dutch Bros. Coffee. They wanted the line to be a homage to their past and a nod to their future.  We took this opportunity to revamp some of their older designs and create a some new ones. We paired the designs with a carefully selected lineup of fashion tees that would best exemplify the Dutch Bros. culture. Again, I was able to direct the work of some super talented designers and illustrators for these graphics.

Creative / Art Direction: Brandon Waite, Rob Boyer
Fashion Consultation: Zoe Skordahl, Rachel Strasshofer
T-Shirt Designs: Alex Fleiner, Tyler Briggs, Rob Boyer, Tucker Stosic
Photography: Breanna Farner