Dutch Bros. Coffee - Spring Collection

The McKenzie SewOn team was approached to develop a new spring line of clothing for Dutch Bros. Coffee. They wanted the line to be a homage to their past and a nod to their future.

We took this opportunity to revamp some of their older designs and create a some new ones. We paired the designs with a carefully selected lineup of fashion tees that would best exemplify the Dutch Bros. culture. I was able to direct the work of some super talented designers and illustrators for these graphics.

Creative / Art Direction: Brandon Waite, Rob Boyer
Fashion Consultation: Zoe Skordahl, Rachel Strasshofer
T-Shirt Designs: Alex Fleiner, Tyler Briggs, Rob Boyer, Tucker Stosic
Photography: Breanna Farner