Creative Strategy Consult
I developed this can for TōV Coffee & Tea located in Portland Oregon. TōV is super unique in that they serve Egyptian style coffee from a red double decker bus. They reached out to me to create a label for their top selling cold brew coffee called Mint Thing. The goal was to create something that would capture TōV Coffees quirky personality and stand out on the shelf as a unique product.
Mint Thing is the first cold brew that TōV was packaging for mass market retail. This meant that we had a great opportunity to start the branding and design for the can from scratch. We knew that we wanted to incorporate the bus somehow if possible and early concepts also included Egyptian elements. We also needed to find solutions that would incorporate illustration with typographic elements.
Ultimately we decided on a concept to make the front of the can into the front of the TōV bus. This evolved into an illustration of the front of the bus surrounded by different typography. We created a word cloud design for the back of the can with illustrated elements of the ingredients of the Cold Brew. We also incorporate both main colors from the TōV bus which is red on the outside and purple on the inside.